The social media landscape is always changing, and marketers need to stay on top of it. New tools create opportunities to engage with audiences in fresh ways, drive organic growth and increase conversion rates. Staying informed about social media updates also helps brands avoid being left behind as platforms shift their algorithms in favour of authenticity and native video content.
Facebook is experimenting with an algorithm update that promotes original content and demotes posts that repeatedly use others’ work without permission or meaningful changes. The goal is to help people find the most relevant content to see in their feeds and to make it easier for people to discover creators they enjoy following. While this may not be an immediate impact for most brands, it’s a reminder to make sure that your content is truly original and not just rehashing the work of other creators.
Instagram is rolling out a new feature that allows you to see the individual like counts for each frame within a carousel post, making it easier to understand which visuals are driving engagement and converting viewers into followers. The platform is also reportedly testing a new ‘Get Orders’ sticker that lets you tag products in videos for ecommerce purposes.
LinkedIn is adding more features to its Edits creation and analytics tool for users including email metrics and analytics, newsletter AI summaries and improved ad targeting for account-based marketing (ABM) campaigns. These improvements are useful for creating a more effective, personalized content strategy and increasing the ROI of your LinkedIn efforts.