International trade is currently experiencing various significant developments, especially with technological advances, changes in global policies, and the impact of the COVID-19 pandemic. One important trend is the increasing use of e-commerce. Sellers and buyers are now more comfortable using digital platforms for cross-border transactions. Amazon, Alibaba, and eBay are pioneers who demonstrate the potential of the global market, opening access for SMEs (Small and Medium Enterprises) to compete in the international arena. Furthermore, trade tensions between large countries such as the US and China also influence the way countries conduct trade. Imposed tariffs, especially in the technology and consumer goods sectors, are driving shifts in supply chains. Many companies are considering moving their factories from China to Southeast Asian countries or India to reduce the risks and costs resulting from these tensions. Innovation in logistics and transportation is also recognized as a factor driving efficiency in international trade. Technologies such as blockchain are used to increase transparency and security in supply chains. The use of drones and autonomous vehicles in delivery speeds up the process of distributing goods to customers. Smart containers with IoT sensors provide real-time information on shipping status that helps in decision making. Sustainability issues are increasingly in the spotlight in international trade. Countries and large companies are increasingly paying attention to the environmental impacts of their trading activities. Many are seeking to reduce their carbon footprint by seeking trading partners that use sustainable practices. Initiatives such as the Paris Agreement motivate countries to implement more environmentally friendly trade policies. Furthermore, protectionist policies pose a challenge to international trade. While some countries are trying to protect their domestic industries, this also creates uncertainty for international markets. The impact of this policy can usually be seen in fluctuations in prices and supply of goods on the global market. Therefore, adaptability is the key for companies to survive in a changing environment. Digital transformation is not only limited to e-commerce but also includes the application of AI (Artificial Intelligence) in trading data analysis. With statistics and big data, companies can make more informed decisions in determining products, prices and marketing strategies. This gives companies a competitive advantage, enabling them to respond quickly to changing market trends. Finally, the existence of free trade agreements (PTAs) is growing. Agreements such as RCEP (Regional Comprehensive Economic Partnership) in the Asia Pacific and USMCA (United States-Mexico-Canada Agreement) make transactions between member countries easier. This not only gives access to a wider market but also provides better legal protection for investors. International trade, with all its complexity, continues to adapt and develop amidst global challenges. Through technological innovation and dynamic policies, the business world is now entering a new era where collaboration and sustainability are more important than ever.