Social media is always changing, and staying on top of trends, platform updates and new tools is a critical part of being a successful marketer. Whether you’re an influencer, brand or creator, you have to stay on top of what’s happening across the platforms to ensure that your content is getting seen and heard.
Here are some of the latest updates that you should know about that could impact your social media strategy in 2025:
1. LinkedIn now allows video headers on articles and newsletters to capture attention in a crowded feed.
2. Threads is stepping up its game by prioritizing content from people you actually follow.
TikTok is stepping up its game by giving people more control over how their feed looks. The app will soon prioritize content from the accounts they actually follow, and users will be able to create custom feeds to get the content they want. The app is also testing a feature called the “V Project,” which could let creators create AI versions of themselves to make videos even when they aren’t filming.
3. Instagram now allows followers to reply to broadcast channel posts.
Instagram is taking the interaction to the next level by allowing creators to build a community around their content and drive deeper engagement through this update. Additionally, the platform is expanding its carousel post option to include up to 20 photos or videos, a great way for brands to showcase their products or tell a more expansive story.